Mobile today is radically changing business models, business models and marketplaces at a remarkable pace. By 2021 the market revenue for mobile apps as well as mobile app developers is expected to reach $693 billion.
Yet going by Garner’s previous estimates, which nearly came true, 9,999 of 10,000 mobile apps failed.
Merely having a mobile presence is not enough in today’s ever-evolving and dynamic word.
The popular apps that shined in 2019 may not have the same potential to function successfully in 2020. Simply implement the right mobile app development strategy won’t guarantee success, you need to incorporate the latest mobile app development trends in your strategy.
1. Developing Apps for Foldables
With Samsung coming up with its foldable OLED display, the operating systems are getting ready to use this technology to improve the experience of smartphones. Google, through its’ screen continuity’ API, officially announced foldable support on Android phones in 2018.
Hundreds of popular android apps, including Amazon Prime Video, Twitter, Spotify, Facebook, VSCO and Microsoft Office, have been optimized for the Galaxy Fold, according to Samsung.
Since the next buzzword in 2020 will be’ foldable phone,’ you need to prepare your mobile development strategy so that it runs smoothly on foldable devices.
Folding the device for a larger screen can have a positive impact on users:
• A larger screen means more room for detailed and immersive experience.
• A user can perform multiple tasks simultaneously with multi-windows.
Video streaming and gaming apps can gain maximum benefits from the foldable smartphone by simply increasing its screen size–or rather by using extra space to provide additional information and controls.
2. Artificial Intelligence (AI) and Machine Learning (ML)
Everyone knows about the famous mobile app, face apps, that rose to fame overnight due to its brilliant use of Artificial Intelligence (AI). It adds filters to a photo taken by a user to show what they would look like when they’re older, younger, etc. Apps with total revenue amounting to S as of October 2019. 1 M AI and ML have been among the most recent trend-setting technologies in a row.
• Popular mobile apps such as Replika, Cortana and Google Assistant have recently dug their heels deeper into this area to see a ray of success.
• In addition, if Deep Learning joins ML, mobile app development projects can do wonders by providing valuable data and real-time analytics
3. The Ascend of Chatbots
More than 50 per cent of customers want more do – it-yourself (DIY) design service software to quickly make an online purchase. And CHABOTS are a great way to extend customer relationship management of that kind.
Through 2020, the introduction of chatbots into mobile apps will increase from being fairly rudimentary to a furious degree As of now, Google Play Store has approximately 2.5 million applications and approximately 1.8 million Apple App Store.. You will be surprised to find out, however, that there are only a few apps that have deployed chatbots to facilitate better UI / UX services.
As of now, Google Play Store has approximately 2.5 million apps and the Apple App Store has about 1.8 million.
Nonetheless, you’ll be amazed to find out there are only a few devices that have deployed chatbots to make better UI UX services easier.
One such is Starbucks. They released an app called “My Starbucks Barista,” in which you’ve got to tell the app what kind of coffee you want, and it puts you in an order.
With 80 percent of enterprises expected to use chatbots by 2020, and users appreciating quick and accurate responses, integrating a chatbot into your mobile app is a real business opportunity.
4. Integration of Wearable App
Wearable technology is growing throughout the globe. The number of connected wearable devices in 2017 reached 453 million and is expected to reach 929 million by 2021, according to Statista.
We should expect wearable apps to quickly become an integral part of our daily lives with technology advancement.
Apple recently announced its WatchOS Update at WWDC conference. Apple Watch apps won’t need a companion iOS app anymore, and will have their own app store. This clearly means that wearable technology is growing.
For devices that operate independently of the iPhone, Apple has increased the Apple Watch’s status to that of an autonomous tool that consumers can use
In other words, Mobile Developers and companies should be getting ready with mobile that provide consumers on Apple Watch with an outstanding digital experience and thus achieve a clear advantage over those that don’t.
5. IoT-Enabled Mobile Apps
The Internet of Things is known as a network of interconnected smart devices. And in 2019, brands like Amazon and Google made full use of this technology by launching the product line “Echo” and Google Home Voice Controller, respectively, to increase the market in IoT.
In addition, Google’s move to acquire wearable Fitbit company for $2.1 billion and its collaboration with Nest, a manufacturer of Home Security camera, is an indication that the company is moving fast to use IoT technology.
Continuous supply chain in retail, smart homes and savvy health insurance plans are no longer sci-fi stuff but have actually come to life. With demand for IoT gadgets and systems increasing the demand for IoT-enabled apps too will increase simultaneously.
6. Augmented Reality (AR) and Virtual Reality (VR)
On the eastern seaboard’ Pokémon Go’ may have been a temporary storm, but AR and VR are here to stay.
Not only are the AR and VR technology preparing and increasing high-quality gaming applications, they are also being actively used for a number of other use cases.
Technology giants such as Apple and Google are already using AR to innovate tons of new usage cases. For instance, Google is about to introduce a new Google Map AR app that would provide real-time directions for people from their camera phones.
AR integration will thus be one of the essential trends in mobile app development in 2020 that would shape the mobile industry by creating a seamless experience for users.
7. Mobile Wallets
Considering the ubiquity of smartphones and the desire of consumers to switch to smartwatches, mobile wallets like Apple Pay and Google Wallet would definitely drive purchasing by 2020. The market for Mobile Wallet Apps will thus be on the rise over the next year.
Big brands such as Samsung, Apple, and Google use mobile wallets to provide their customers with a safe and easy money transaction and bill payment platform.
8. Security in mobile apps to gain extra attention
Yes, we know it’s nothing new, but with Uber coming out of the metaphorical closet and accepting the hacking scandal, and even admitting their security lapses from Facebook and Google, businesses will seek to invest more in cybersecurity as it is directly linked to data protection and data privacy laws.
Facebook shares, for example, dropped by 8.5 per cent in 2018 as it was found to be involved with Cambridge Analytica in data breach by users. It was followed by a #DeleteFacebook movement, even supported by WhatsApp’s founder, Brian Acton: the industry’s finest minds will have to get up the ante to draw out the uncertainty surrounding mobile apps.
Even Apple, with its notification
The industry’s finest minds will need to get up the ante to work out the uncertainty surrounding mobile apps. Even Apple tried to tackle the security issue with its announcement at the WWDC 2019 by introducing a new feature called’ Sign in with Apple.’ The aim of introducing this feature is to crack down on illegal data sharing during app logins.
The mobile app development industry is expected to see a move towards the first approach to security by 2020, thus paving the groundwork for a comprehensive DevOps strategy.
9. Software on the Beacons
Beacon Technology has been around for some time now and its presence will become even stronger by 2020. Beacon-based alerts are rapidly allowing many companies and industries to communicate more contextually with their customers.
In the form of beacon-enabled airports, mobile payment beacons, and even automated personal beacons, we are likely to see it more than ever. Using beacons technology can help make virtual tours more personalized, and more seamless and secure information sharing.
10. Instant Apps are Coming Around
In 2016, instant applications were created–native mobile devices that are smaller in size than regular phones, user-friendly and very simple because they just don’t need to be downloaded. These can be accessed instantly without any download, as the name suggests.
Instant apps are not just a trend among users, but are equally popular with iOS and Android developers as they help them achieve a higher conversion rate than regular mobile apps.
With users constantly demanding a better user experience and shorter load times, instant apps are the trend that will welcome 2020, eliminating the waiting time required for an installation.
11. On-Demand Apps increasing demand
Remember the Uber service model discussed in our article “Things you need to know before you start your on-demand app trip?”
Uber was among the first businesses that began offering a demand-based pricing model. And it paved the way for many other popular apps to get a better user experience.
There is always a need for on-demand applications everywhere, ranging from ride-sharing to food, healthcare, beauty and travel. To date, at least one on-demand service has been used by 42 percent of the adult population In 2020 the on-demand economy will go deeper into additional verticals and disrupt businesses.
12. The growth of cloud storage
Despite 54 percent of UK companies going forward without a cloud-based solution in sight, cloud computing tends to be seen as a revolutionary phenomenon. But that won’t be the case again in 2020.
Cloud technology plays a major role in the creation of instant Android apps. Alternatively, some developers also use cloud storage on iOS devices. Integration of cloud computing allows mobile apps to easily store large amounts of data and perform complex tasks, as well as being cost-effective and extra stable.
Some of the many advantages of developing mobile apps over the cloud are streamlined operations, reduced hosting costs, better storage and loading capacity, along with increased user retention.